the right words
The right words
can help you
can help you
change the world
change the world...
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Hello.


Are you looking for expert copywriting for your charity or ethical business?

I would love to help.


Working together

I understand you have important work to do – and this is a tough time for many charities. I add my expertise to yours to help deliver inspiring communications that truly perform.


Putting supporters first

Think of me as your donor champion. Every word I write is with your supporters in mind to help you build thriving relationships that fuel your work for years to come.


Telling stories

The secret to unlocking hearts and wallets is sharing your unique story in an irresistible way. I can help you find the words to make your story sing.

Raising money


I’ve helped over 60 organisations deliver the funds, commitment and good will they need. I’d relish the chance to do the same with you.

What I can do for you


Direct marketing, case for support, website content, emails, brochures, annual reviews, copy mentoring, training… and more

A few clients


Some of my work


CIWF charity copywriter
Compassion in World Farming Direct Mail
charity copywriter
Friends of the Earth Direct Mail
charity copywriter
Bowel Cancer UK Direct Mail
Cancer Research UK Direct Mail

Kind words


“Annie’s creativity and copywriting skills have been instrumental in shaping a range of projects for Compassion in World Farming.  Her talent for compelling copy is matched by her ability to create visionary, overarching propositions that really resonate with our supporters and donors… I cannot recommend her highly enough.”

Richard Brooks, Director of Marketing, Compassion in World Farming

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“Annie consistently brings original creative ideas along with years of copywriting experience and a healthy dose of challenge to each brief. In my mind, she combines the best of both worlds – agency experience and rigor combined with the free thinking and flexibility of a freelancer – her work has definitely delivered great value to CPRE.”

Vicky Haywood, Head of Individual Giving, CPRE

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